Coldplay recently performed at the Gillette Stadium in Boston, Massachusetts (USA), from July 15, 2025, to July 16, 2025. During the second of the two concerts on July 16, 2025, the now former CEO of Astronomer, a data infrastructure startup company, Andy Byron, and his co-worker Kristin Cabot were caught kissing and holding each other live on camera when the band highlighted members of the audience.The two quickly ducked away, and it was soon revealed they are married to other people and thus were caught in a moment of their affair. Byron subsequently resigned from the company, his wife removed his surname from her Facebook profile, and the entire incident caused a flurry of debate on social media platforms.Now brands are hopping on the trend, using the incident to switch up their marketing strategies as well as engage with netizens. Everyone from Tesla to Hulu has posted memes or marketing gimmicks about this.Tesla took to X (both owned by Elon Musk) with the following post on social media:"Posting a pic of you enjoying your loaner Tesla while your own one is in service is the equivalent of taking it to a Coldplay concert Your car will know."Hulu, meanwhile, posted a snippet from the show Modern Family, with the following comment:"Reminder: What happens on the Jumbotron does not always stay on the Jumbotron. " View this post on Instagram Instagram PostOther brands and entities that have responded to this viral moment include:AmulBrieRyanairGlobeair and Miller And MotionIKEAFridoHotels & Resorts WorldwideDuolingoKTMMinistry of Defence of SingaporeNando’s AustraliaProtocol AgencyUncle RogerSports CenterThe Phillie PhanaticPolitical figures such as California Governor Gavin Newsom also utilized the viral Coldplay concert meme moment, photoshopping US President Donald Trump's and Jeffrey Epstein's faces over the two having an affair in an apparent reference to the Epstein scandal.Coldplay will continue their Music of The Spheres tour with shows in the UKColdplay's Boston shows were part of their ongoing Music of The Spheres tour. The band is set to continue said tour with a couple more shows in the US before heading over to the UK for what is currently their final leg of their sold-out tour:The remaining dates and venues of Coldplay's Music of The Spheres tour are as follows:July 22, 2025 - Nashville, Tennessee at Nissan StadiumJuly 26, 2025 - Miami, Florida at Hard Rock StadiumJuly 27, 2025 - Miami, Florida at Hard Rock StadiumAugust 18, 2025 – Hull, UK at Craven Park StadiumAugust 19, 2025 – Hull, UK at Craven Park StadiumAugust 22, 2025 – London, UK at Wembley StadiumAugust 23, 2025 – London, UK at Wembley StadiumAugust 26, 2025 – London, UK at Wembley StadiumAugust 27, 2025 – London, UK at Wembley StadiumAugust 30, 2025 – London, UK at Wembley StadiumAugust 31, 2025 - London, UK at Wembley StadiumSeptember 3, 2025 – London, UK at Wembley StadiumSeptember 4, 2025 – London, UK at Wembley StadiumSeptember 7, 2025 – London, UK at Wembley StadiumSeptember 8, 2025 – London, UK at Wembley Stadium View this post on Instagram Instagram PostColdplay started their Music of the Spheres World Tour in 2022. The total tour, once it ends, will span over 225 concerts across the world. The tour has grossed over USD 1 billion, according to a report by Billboard in 2024, second only to the Taylor Swift Eras tour.