What is the BLACKPINK and Google Maps partnership about? Details explored

Global K-pop sensation BLACKPINK has officially partnered with Google Maps for their 2025 "DEADLINE" World Tour.

To make concert navigation easier, the new collaboration has been designed to offer route planning tools, real-time updates, and a personalized Easter egg on Google Maps for desktop users. This is a first-of-its-kind partnership between the tech giant and a K-pop group.

As BLACKPINK's "DEADLINE" tour is set to move through multiple cities across North America, Europe, and Asia, Google Maps is stepping in to help BLINKs (BLACKPINK's fandom) find their way to stadiums, venues, and exclusive merchandise pop-ups. Google Maps' latest tools and the partnership are expected to be helpful for fans, whether they are driving, biking, or taking public transport.

The Google Maps x BLACKPINK partnership was announced officially on July 12, 2025, to help fans attending the tour navigate more efficiently. BLACKPINK members themselves have shared tips across social media on using the platform to check traffic conditions, compare transport modes, and more.

In a statement, the beloved K-pop girl group shared:

"JISOO, JENNIE, ROSÉ and LISA are always on the road and Google Maps helps keep them on the go. Now they are sharing their favorite tips and tricks to help BLINKs get to the BLACKPINK WORLD TOUR . Whether you’re driving, biking, or taking public transit – or all of the above – Google Maps can help you find the best route and get there on time so you won't miss a beat."

On the other hand, Google mentioned in its official blog:

"Calling all BLINKs heading to this summer's BLACKPINK WORLD TOUR <DEADLINE>: Get ready to 🎵shut down🎵your travel worries with Google Maps! We've teamed up with JISOO, JENNIE, ROSÉ and LISA to help you get to the shows. Easily compare routes and modes, see live traffic updates and ETAs or even hail a rideshare. Plus, take advantage of Google Maps' options to combine transit, walking and driving to find the most efficient way to the show. 🎵How you like that?🎵 🖤🩷"

One of the highlights of this Google Maps x BLACKPINK collaboration is the addition of a custom BLINK-themed Pegman icon, Google Maps' Street View mascot. When users search for SoFi Stadium (Los Angeles), Soldier Field (Chicago), or Citi Field (New York) on desktop, the usual Pegman is replaced with a BLACKPINK-style character, which is holding the group's pink lightstick.